Another way to have your business found locally is through the creation of Location Pages. These pages, also known as city landing pages, are a highly focused web page that encompasses all of your business location’s key information for customers and search engines.” (Source)

They make for a good landing page for customers coming to your site, but they’re specifically designed for search engines and to help you rank “organically.” When you do a local search, the first thing you’ll see at the top of Google are ads. It’s how they make their money. Most people tend to skip past them and look at the Map Pack. These are the Google My Business listings mentioned above. But after the Map Pack, you have all your organic search results. 

There are a number of reasons that a website will rank higher than another, but a lot of it comes down to keywords. With Location Pages, you take the primary keyword that you have in your Google My Business listing and pair it with the city where you want to rank. So if you own a cleaning service and your primary keyword (provided by Google) is “house cleaning service” and you want people in Hamilton, MT to find you when they search, then you’d create a page on your website that has the keywords “house cleaning service Hamilton mt” throughout the page. You don’t want to stuff it with words, but you want to have about 3% of all your text be these keywords. 

It’s also important to have pictures of the city that you’re targeting and label both the name and the alt text with the keywords and location. You’ll also want to have a paragraph that addresses landmarks and other locations that are specific to the city. 

You can have multiple Location Pages – one for each location that you’re targeting. Of course, you don’t want to copy the content from one page to another. Google frowns upon that and will penalize your site for doing so. But it’s pretty easy to modify the content so that it’s different and specific to the location. 

When you’re done, you can list your service areas in your footer or at the top of your page in a drop-down list of areas that you service. Just remember, the purpose is to help your website be found and then use these as a landing page or gateway to your website.

One more thing … if you have multiple physical locations (more than one brick-and-mortar location) it’s especially important to have a location page for each of your locations. 

To see an example of what a location page looks like, you can check out the ones that I made for my business targeting Hamilton and Stevensville. If you’d like to have Location Pages made for your business, click here to fill out the form.