We’re faced with buying decisions almost every day. If not us, then the customers that are buying from us. What makes us decide to buy one thing over another? Why do we choose to use a particular service or visit a certain store? While there are many factors, there’s a lot to be said bout the power behind words. In fact, there are seven (7) words in particular that customers LOVE to hear when they’re making a decision. See how many of these words YOU use when posting to your social media accounts and on your website. Ready for the list? Here we go!
FREE
You saw that one coming, right? It might sound overused but honestly, people love to hear the word “free,” especially when there’s no strings attached. Studies have shown that people will generally choose free over a good deal or offer … simply because we love things that are free.
EXCLUSIVE
That feeling of having something that we can’t have. If your product or service is only offered to a certain group, you make people want it even more. The same goes for memberships – it creates a sense of exclusivity.
EASY
Nobody wants complicated. Keep it simple. Keep it easy. Make doing business with you simple as 1-2-3. That’s why I suggest that websites have a quick “How to do business with you in 3 easy steps” on the homepage of your website.
LIMITED
Ahh … nobody wants to be left out. Am I right? Limited time offers. This weekend only. When there are limits in place, you create a sense of urgency. Buy now before it’s too late.
GUARANTEED
Because there’s a warm, fuzzy feeling that comes with knowing that there’s no risk. Your investment is protected. You have peace of mind with a word like this in your sales copy.
YOU
Another powerful lesson in copywriting. Keep the narrative in 3rd person as much as possible. Use of the word “you” should always outweighs the word “I.” Sorry to burst your ego, but this isn’t about you. It’s all about your customers. Talk that way.
BEST
Which sounds better? “How to Bake Holiday Croissants” or “The Best Recipe for Holiday Croissants.” It’s such a powerful word that we often use it when we search for things on Google. We want to know what’s best! But use it sparingly and with integrity.
These words don’t need to be on every page of your website. Nor do they need to be used with every social media post. But keep them in mind the next time you write some copy for your business and consider some of these words to improve the conversion rate of your customers and ultimately grow your business.
