It’s 5 o’clock. It’s been a long day … but it was a great day for business. You did well! You sold some merchandise. Clients signed up for your service. It’s time to close up shop and call it a day. But does that mean that potential customers are done shopping?
It doesn’t have to be … if you have a website.
Your website is a 24/7 representation of your business. It’s always open. It never closes.
Interested customers and clients can look into your products and services any time of the day, any day of the week.
Think about all the different ways that people find your business. Perhaps they did a search on Google. Maybe a friend told them. They might have seen a sign out front or even a flyer in the mail. Where do they go when they want to learn more? Your website. It’s always there. It’s always on. It’s always available. It doesn’t matter if your site has the ability for customers to shop on line (e-commerce).
They’ll probably make their decision to do business with you based on what they see and learn from your website.
The example of the businesss card:
Business cards are a great way to share your contact information with potential customers and clients. Of all the contact information on the business card, the two most important elements are:
- Your Name
- Your Website.
Everything else can be gotten from your website.
When you’re talking with someone face to face about your business, you wear your “sales” hat. You might be the nicest person in the world and have the prettiest face … but the reality is you’re still a salesman. We don’t like to be sold to. We’ll listen. We can show interest. But give us your business card and let us think about it. Later that night when we’re in the comfort of our own home and away from your business, we’ll see your card. And what we’ll we do? We’ll check out your business. We’ll go to your website. Why? Because now we can learn about your business on OUR terms. We get to learn about your service, read your testimonials, see examples and more.
It’s a 24/7 experience and it’s on our terms.
If you don’t already have a website for your business, you need one. No business can thrive without one.
If you already have a website, hooray! Now make sure it’s professional and hits all these checkpoints for optimal success.
