I wanted to address something important but often overlooked – blending print media with the dynamic power of websites in your marketing strategies. When done correctly, it’s a pretty powerful combination.
The Cool Combo of Print and Web
We all know and love our local print media, right? It’s like a cozy chat over coffee, familiar and friendly. But, let’s be real, there’s only so much you can squeeze into a tiny print ad. That’s where your website struts in, adding depth and zing to the conversation.
Think about it. Someone spots your ad the Keep It Local booklet they get in the mail. They’re intrigued but want more. That’s where your website comes in, shining bright with its URL right there in the print ad. It’s like inviting them to continue the conversation online, at their own pace.
On your website, they can take a deep dive into what makes your business tick. They find awesome videos, stunning photo galleries, and all the juicy details about your products or services. It’s like opening a treasure chest of information that a print ad just can’t hold.
And here’s the cherry on top: websites are super up-to-date. Running a flash sale or launching a new service? Your website’s got the latest scoop, something your printed material can’t keep up with. Plus, having a sleek, professional website makes your business look legit and trustworthy.
Print Ads: The Teasers to Your Website’s Story
Alright, so your print ad has grabbed attention. Now what? It’s time to turn that curiosity into a visit to your website. That’s where the real magic happens. Your website isn’t just an info hub; it’s your digital storefront, your brand ambassador and your community builder rolled into one.
Here’s a cool tip: Use your print ad to tease something irresistible that’s only available on your website. Maybe it’s an exclusive discount code or a sneak peek at an upcoming product. This way, you’re not just informing; you’re enticing!
Your website can also be a hub for building connections. Imagine a visitor loving what they see and signing up for your newsletter. Boom! You’ve just turned a casual reader into a potential loyal customer.
What’s Happening in the Bitterroot Valley
Now, let’s talk local. I did a little homework and found something interesting. In the latest Keep It Local booklet, only 44% of ads included a website address. Valpack was a bit better at 66%, but that still leaves a bunch of businesses not linking to their websites. It’s a missed opportunity!
I get it. You’re busy crafting amazing services and products. But remember, including your web address in print ads is like leaving a trail of breadcrumbs leading straight to your online world. It’s a simple yet powerful way to boost your visibility.
Why Your Web Address in Print Ads is a Big Deal
In case you need more convincing, let’s hammer this point home. Featuring your website in print materials is a no-brainer. It’s your business’s digital handshake, welcoming potential customers to learn more about you.
And it’s not just about getting more eyes on your site. It’s about building a brand identity that resonates both offline and online. When people see your web address, they see a business that’s connected, modern, and ready to engage with them on multiple platforms.
Let’s Make It Happen!
So, what’s next? If you’re nodding along but don’t have a website yet, or maybe yours could use a little TLC, that’s where I come in. I’m all about helping Bitterroot Valley businesses shine online. From crafting gorgeous, user-friendly websites to making sure they’re up-to-date and secure, I’ve got your back.
Wrapping It Up
To sum it up, merging print and web is like having the best of both worlds. It’s about staying true to our local roots while embracing the endless possibilities of the digital age. So, let’s connect those dots and make your marketing strategy as amazing as your business.
Ready to take your brand to the next level? Shoot me an email or a text. I’m here to help you bridge the gap between print and digital, creating a marketing strategy that gets people talking – and visiting – both your physical and online spaces.
