You’re thinking about trying a new restaurant that just opened in Hamilton. You pull up their website, look through the menu, find something that sounds good…and there are no prices anywhere. What do you do? Maybe you call and ask.
If you’ve ever tried to figure out your “ideal customer,” you probably ended up frustrated. Most worksheets and marketing exercises turn this into a complicated guessing game. You start wondering about demographics, hobbies, income, personality types, or whether they like
I wanted to address something important but often overlooked – blending print media with the dynamic power of websites in your marketing strategies. When done correctly, it’s a pretty powerful combination. The Cool Combo of Print and Web We all
Last year, Matthew and I were admiring the work he had done in building my new deck. He was plenty busy with several projects on his plate. He didn’t “need” more work. We were talking about what I do (creating
I know you’re passionate about your business and you’ve probably poured countless hours into your brick-and-mortar store. But in this digital age, having an online presence is just as important. I’ve seen businesses here in the Bitterroot, especially during COVID,
People are talking about artificial intelligence such as Chat-GPT, BARD, and a host of others everywhere you look. It’s intriguing. It’s fascinating. And it has the potential to change how we do business, even when writing blog posts. I thought
Your mom always told you that you were different, that you were unique. You know what? She’s right. The same goes for your business. It’s unique and different from every other business as well. But what makes it different? Why
Some methods of communication just don’t die. Radio Newspaper eMail In fact, email seems to be as popular as ever. Who would have thought? Since email first entered the scene, we now have access to Messenger, texting, WhatsApp, and so
In a world of social media and digital this-and-that, one has to wonder if there’s a place for business cards. As someone asked on social media, “Is the business card dead?” The short answer is no … it’s not dead.
If you own a small business, you may have asked yourself if you really need a website. As a website designer, the answer might surprise you! No … you don’t NEED a website. However … You DO need to have
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