I have some bad news about your business and what you sell. Nobody cares. At least not initially. That’s because people, or consumers if you will, don’t care about what you sell until they know how it applies to them.
When you look back on any time you’ve gone to a store to buy something or hired someone, it’s been because of the “know, like & trust factor.” As a business owner, the same is true of your business. Any
One thing we have in common is we all have questions. We question everything and that’s awesome. Your potential customers and clients are the same way. They have lots of questions about your service and your products. They want to
Before you start creating that first Facebook post, before you send out your first mailer, before you begin any kind of marketing for your service or product, there’s one thing that you need to do. But if you’ve been in
It’s important for people to see you as the business owner in front of the camera, but there’s one good reason to have someone else do it.
At the beginning of each customer’s journey is the awareness stage. Before they can consider you as an option, before they commit to buying your product or service, and before they can become a loyal advocate of your brand, their
If you have a small business, then chances are you have a Facebook page for your business. You have a modest following and you may post something about your business from time to time. Unfortunately…
How can an understanding of your customer’s journey help you grow your business? Having a good understanding of your customer and where they’re at … whether they’re cold or warm, barely know you or they’re a loyal advocate of your
The good folks over at Social Media Examiner released their 2019 industry report on how marketers have used social media in 2018 and what their plans are for 2019. There were over 4,800 marketers surveyed with some pretty surprising results.
I love answering them. Ask me anything!
Nothing is too weird ;)
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