In a world of social media and digital this-and-that, one has to wonder if there’s a place for business cards. As someone asked on social media, “Is the business card dead?”
The short answer is no … it’s not dead.
Most businesses no longer have an old-fashioned Rolodex with all their customers and clients. You’ll typically find those only in museums. Most business owners now have their contact information stored on their phones or computers. Easy entry. Easy access. Hopefully backed up. So wouldn’t that mean that business cards are dead?
I still have clients that leave me with a business card. I like that. I like seeing the creativity that went into the card – but that’s the graphic designer in me. It also allows the interaction with the client to be focused on them, not entering their contact information into my phone. I simply thank them for the card and put it in my wallet or pocket. Later, I’ll pull the card out and enter their information into my phone or computer. It’s that easy.
Actually, it can be even easier.
QR codes are making a comeback. We’re starting to see those random patterns of dots in more and more places – including business cards. What would you use a QR code for on a business card? Let’s say someone hands you a business card with a QR code on it. You pull out your phone to scan the code (using your phone’s built-in camera app) and it pulls up a link. Where would you expect that link to take you?
Hopefully, you didn’t say their website. I mean, is it that hard to type in their website? OK. You CAN do that but … there are more creative ways to use that QR code. For example, you could have it take them to:
- A custom page ON your website that thanks them for scanning the card. Be creative! Be unique and stand out. The page could be a great way to make a second first impression.
- A video you recorded and put on YouTube. That’s what the QR code does on my current business card. It’s a short, 30-second welcome message created just for those that scan my card.
Here’s my favorite one though … and the one that I’ll be using on my new business cards: it has ALL your contact information embedded IN the code! That means when someone scans your code, they can add all your contact information to their phone with the click of a button. Look at all the work you just saved them! That’s pretty awesome.
Where do you create these custom QR codes? They’re easy and free by simply visiting this website: https://generator-qr.com/
Back to the question that was asked on social media … “Is the business card dead?” Considering these comments:
- If someone asks you for a card, don’t be that guy who doesn’t have a card. (@ iwillneverreplytoyou)
- it looks unprofessional to not have them, and while I wouldn’t say it has lost me any sales, it sure as hell hasn’t helped me to say “I’ll send you an email so you have my info” (@ chillininrain)
- you need them in 3 places: your place of work, your car, and in your wallet/card holder (@ celermortis)
- I won a free steak dinner at the Ponderosa by putting my business card in the fish bowl. (@ usedtobsmart)
The business card is alive and well … and it’s a great way to point people to your website. That’s the goal. That’s where they’ll get to know you, like you, and trust you.