It’s always good advice to hear what other people think, unless you’re asking if a certain dress makes you look fat. Better not ask that one. But we love to hear another person’s perspective. They may have some insight that you haven’t thought about or considered. This is especially true when it comes to your small business.
One of the great things about being a small business owner is that you love your job. You have a passion for what you do. You have a great knowledge of running not just a business – but YOUR business. If there was one caveat though, it’s that you can be too close to your business. That tunnel vision can be great, but it also keeps you from seeing your business from an outside perspective.
Consider the following questions:
- “Do my customers know where to find my business?”
- “How do clients find out about my services?”
- “Does advertising on Facebook work for my business?”
- “Can people navigate my website? Can they tell what I do?”
Now, think about how the following people would respond to these questions.
- What does an answer from a co-worker look like?
- What would you mom say? Or your spouse?
- How about a marketing expert?
What your employees say is good. What your spouse says is important too (at least make them feel like it is). But imagine the insight you could gain by having someone who’s well versed in today’s marketing practices … someone who knows what works best … someone that understands small businesses but can see yours from an outside perspective. That’s where I can be of service to you.
In the end, it’s important to ask questions of others and to get their perspective. But there’s real value in asking a professional what they think … and at no cost to you as well. Call and ask questions. Send me an email asking for advice. If you have a website, let me provide a free, no-cost evaluation to provide you with a professional, outside perspective.
