Imagine that your ideal customer is standing outside your store. You have their undivided attention. They’re listening. They’re interested in what you have to offer. Now … what do you want them to do?
You need to invite them to do something.
What you want them to do is referred to as your call to action.
Back in September of 2020, I wrote an article about the ingredients that every website should have. One of the final and most important ingredients is this call to action. Do you want them to …
- Call you?
- Come in for a consultation?
- Fill out a form?
- Try a sample?
Don’t give them options! We want to keep this simple. What is the first thing that you want them to do that will most likely lead them to become a customer or client? That’s your call to action.
Take a look at the homepage of your website. If it’s laid out correctly, you should be leading your customer through a journey. You’ve acknowledged that you’re aware of their pain points. You stated the solution that you provide. You’ve shared some testimonials and explained the services or products that you offer. You’ve talked a little bit about yourself and your business and even pointed out a few blog posts that you’ve written. Now they’re at the end of your homepage. What’s next?
After a client has read (or scanned) through the homepage of your website and reached the end, you need to help them know what the next step is they need to take. This is the call to action. What will yours be?
