If you’ve ever tried to figure out your “ideal customer,” you probably ended up frustrated. Most worksheets and marketing exercises turn this into a complicated guessing game. You start wondering about demographics, hobbies, income, personality types, or whether they like
Lindsey owns a flower shop in Florence.She’s great with arrangements—not so much with websites. Like many small business owners, she knows her site feels outdated, but she’s not convinced a redesign would actually make a difference. Until one night, she
You can feel it in the air in the Bitterroot Valley. The birds are louder, the grass is greener, and the Saturday morning line to the landfill is officially back. Neighbors are out raking, mulching, hauling wheelbarrows. The farmer’s market
If you’ve ever opened your inbox to find a suspicious email claiming your domain is about to expire or demanding payment for an “unpaid invoice,” you’re not alone. Phishing attempts are on the rise, and I get calls, texts, and
Introduction: Maintaining an up-to-date website is important for any small business owner. A well-maintained site not only keeps your customers informed but also helps build trust and when people “know, like and trust you” they do business with you. The
In today’s digital age, transparency and convenience are important for small businesses looking to attract and retain customers. One key decision every business owner faces is whether or not to list their prices and costs on their website. I thought
Introduction In today’s competitive market, knowing how to stand out as a local business is crucial for attracting and retaining customers. Differentiating factors—unique characteristics or attributes that set your business apart—are essential for creating a memorable brand. As a small
As a business owner in the Bitterroot Valley, I know you’ve got a full plate, managing all aspects of your business. Often, your website might not seem like the priority, but as someone who knows a thing or two about
Running a small business is no small feat—you’re constantly juggling tasks, making decisions on the fly, and let’s not even start on the never-ending stream of emails. I know, the last thing you want is another chore. But hear me
I wanted to address something important but often overlooked – blending print media with the dynamic power of websites in your marketing strategies. When done correctly, it’s a pretty powerful combination. The Cool Combo of Print and Web We all
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