Bogging isn’t for everyone. Some people just hate to write (that used to be me … still do … but I’m getting better at it!). Others just don’t have make the time. Yet the rewards of having a blog on your small business website are universal. If you can blog and blog on a regular basis, you can enjoy these 4 awesome benefits.
1. Show That You Know Your Stuff
That is, show your customers that you’re an authority in your field. You do what you do because you’re awesome at it and it’s a passion, right? Show that you know all about the furniture you sell with a series of articles regarding the material that you use, the process, the skills, etc. Do you want to let a new customer know that you’re the best when it comes to selling and listing real estate? Start a blog that will prove that to them. Write informative, helpful articles in your own voice that shows you’re the expert in your field.
Writing blog articles in your voice builds credibility. You don’t need to hire someone or a service to write our articles for you. Sure, it could save you time. But customers want to need to hear from you! If you’re funny write in a funny tone. If you’re detailed oriented, let that come out in your articles. Be you. Be authentic.
2. Provide a Free, Educational Resource for Your Customers
Your customers have questions and they’re doing their research online. Don’t let someone else answer them. YOU can answer them with a blog. Your blog can be a free resource for them with answers and helpful, useful information that will not only provide them with the answers they’re looking for but in the end, they’ll remember that you’re the one that provided them with their answers.
3. It Helps You Know Your Own Business Better
A side benefit of writing a blog is helps you understand your own business better. You have to do research. You have to look up stats and quotes. But most of all, it helps you articulate it better. After you’ve done the research and organized your thoughts, you write it all out. Doing so will help you know how to share that information in person verbally better as well.
4. It Drives Traffic to Your Website
“Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access. Plus, you can use your blog to create content that your audience is encouraged to share with their connections. Companies who blog receive 97% more links to their website from other online sources. (Source)
Each new blog post adds more content, titles and keywords to your website that search engines can then crawl to determine what your site is about. For new websites in particular, this means a blog can help search engines better “see” you, as well as better understand the content you provide and who they should send your way. (Source) Blog posts are typically published more frequently than other pages on your site are updated. This regular activity helps to show search engines that your site is updated regularly and contains current information.
A Few Tips Regarding Your Blog
- Get help. You need to keep the blog authentic and have it in your own voice, but ask your employees for their ideas, thoughts and article ideas. Better yet, have them be a guest writer from time to time as well.
- Include great images/videos. If you can provide your own original content, great! If not, you can find some great (free) professional stock photography at sites like www.unsplash.com.
- Remember, this isn’t about you. This is about your reader. Keep them in mind as you write. If you know your target audience, that’s even better as you keep their interests and perspectives in mind as you write your article.
- Be consistent. It’s still about consistency. How many times per month can you write an epic, high-quality blog post? Eight times? Four times? Two times? Realistically, if you’re running a business the answer is probably not very many. But that’s okay. If you consistently blog twice a month, in a year you’ll have 24 epic blog posts to promote. There’s nothing worse than seeing a website has a blog – only to find that the last article was written 5 years ago. That’s not a good sign.
- Keep the length in mind. Google likes to have at least 1000 words in an article. You can turn on the word count in programs like Word to see how many words your article has. Websites like WordCounter.net will not only show you how many words you’ve written but also the approximate reading level, time that it takes to read your article and what percent of keywords you’ve used.
- Create a content calendar. Sit down and decide what you’re next 4-6 articles are going be about. Then, when you sit down to write your’e not scratching your head wondering what this month’s article is going to be about. “What do I write about?” Is one of the most frustrating questions bloggers struggle with.
- Promote your blog articles in social media and email blasts/newsletters.
- Create a schedule. If you’re going to blog every week, set aside a day and a time to stay consistent.
As a small business owner, you love what you do and chances are, you’re probably pretty good at. Take that knowledge and start writing a series of articles that can be posted to your website. Overtime, you’ll find that you’ve created a great resource of information for your customers, which will result in more traffic and more customers. You’ll find that blogging can be a great way to grow your small business.
If you’re interesting in having a website built for your small business that includes an easy to use blogging system, schedule a free consultation to see what easy and affordable options are available to you & your small business.