If you have just one (maybe two) pages on your website, you can stop reading. This doesn’t apply to you.
If you have more than one page, this information is important for you to know!
The homepage of your website shouldn’t be full of ALL the information regarding your small business. That’s overkill. It’s more than your readers need to know, especially if they just (virtually) met you. Imagine sitting down on that first date with someone. We’ll pretend it’s a blind date. You sit down at the restaurant. You take a drink. Then you simply ask, “So tell me more about you.” And that’s when the word vomit starts. They open up and just start talking and talking and talking … there’s no end. They just keep going on and on about themselves. It’s too much.
Remember, people don’t read websites. Specifically, people don’t read the homepage of a website. Instead, they scan. They scan through the site looking for important information. The eyes look for bold text. Bullet points jump out. Short sentences and paragraphs are what the reader pays attention to.
Your homepage is just giving the reader an overview of what you do and helping them get to the call to action at the bottom of the page. Then …
From there, each page can go into more detail. For example, I introduce my three main services on my homepage: website design, local SEO and video marketing. Each has a simple, one-line explanation of the service followed by a “Learn More” button. Any guesses on where that button goes? Yep. Each page then has a detailed explanation regarding the service. That’s where the viewer will start to read because it’s their choice and there’s an interest.
Bottom line is the homepage serves to grab their attention (scanning) and the other pages go into detail (reading) and convert the viewer. The homepage is simply a roadmap to the rest of your website.