Whew … that was a lot of work! I just spent four long days at the Ravalli County Fair shooting videos. Why?
The Ravalli County Fairgrounds hired me (2nd time) to shoot videos each day to cover the fair and post them to their Facebook page. It was pretty intense and exhausting work. Normally I shoot videos on one day and then do all the editing over the course of the next day or two. That wasn’t the case for the fair!
Each day I would establish a game plan of what events, entertainment or attractions I would need to shoot that day. Then I would go out and shoot all the video that I needed using my camera, drone, 360 camera or whatever the scenario called for. Back at the fairground office I used their conference table as a make-shift office for the week and I would begin editing the clips. I brought along my assistant (aka “wife”) to help with finding the right music and to grab extra shots we might have missed. I worked my magic and WAH-LAH! We had an awesome, 1-2 minute professional video ready to go out on Facebook.
Because the fairgrounds owns these videos, they’re free to use them as they see fit. We put them on their Facebook page, which worked great. But they could potentially put them on their website and create a YouTube channel with all the video content that I’ve created between the last two fairs. That’s a lot of video content to promote the fair!
What about your small business? Could you use some videos to help market your business? The answer is always yes 😉 Videos are the fastest way to connect with future customers and clients. It helps to establish a relationship. It creates trust … and remember, people buy from people they know, like and trust.
Check out the fair’s Facebook page and click on the Videos section to see the 14 videos I created for the 2021 Ravalli County Fair. Let me know if it sparks any ideas for what videos we could create to help promote your small business.