Do you remember that Head & Shoulders commercial from back in the 1990’s about dandruff and making a good first impression? Here’s the 30 second commercial to jog your memory:
There’s a good chance that your website will be the first impression that a potential customer has of your business. They may have done a Google search and found you. Maybe it was a referral from a friend that led them to your website. Odds are, their first impression comes when they click and see your website. What’s their first impression?
What you don’t want them to encounter:
- Did the page take too long to load? You’re lucky if they stayed with you till it loaded. Slow load times will often cause a visitor to jump ship and (gasp) go to your competitor’s website.
- Were they greeted with a lot of text? Ugh. Remember, people don’t read websites – they scan them – and a bunch of text isn’t what you want to lead with when they land on your site.
- Is the site professionally designed? Poor design, layout and content don’t set a good impression. It’s reflective of your business. That’s not the tone you want to set when someone visits your website.
What you DO want them to see when your page loads:
- An initial image or video that captures their attention.
- A headline or tagline that tells your potential customer who you help, what the outcome is and how you do it (i.e. “I HELP [AUDIENCE] + [ACHIEVE THIS OUTCOME] + [HOW I DO IT]”
- A well designed, professional layout that includes the right color scheme, cohesive font combinations and the right amount of pictures and videos.
It doesn’t take long for visitors to establish their first impression of your website. In fact, it takes 50 milliseconds (.05 seconds!) for “users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.” (Source)(Source)
Don’t believe me? Take a look at these two quick screen shots.
You can see how easy it is to make a quick decision and establish a first impression of a website.
Your challenge? Take a look at your website – or better yet – have someone else take a look at it and ask yourself, “Does it leave a good initial impression for your customers?” If not, perhaps we should talk 😉