Why First Impressions Matter

When you first visit a website, how long does it take you to decide whether or not you like it enough to stay vs. deciding to leave and go elsewhere?  15 seconds? 10 seconds? 5 seconds?  Turns out the answer is even less than that. Studies have shown that it takes about 50 milliseconds (that’s 0.05 seconds) …

Why First Impressions Matter Read More »